Thursday, March 8, 2007

The Brief...

It has been said that newspapers will ‘check out in 2044’, and with this in mind I want to maintain the production of the newspaper.

In the same way people have a feel for vinyl as of new digital music formats, newsprint has a quality that the internet and other new medias don’t.

People use newspapers for so many things other than just a format for reading the news, such as insulation, doodling, making fires; and in the past, wrapping fish and chips, cleaning windows, fly swotting etc.

I will be looking to turn the newspaper into the ultimate versatile product. Persuading people to buy the newspaper to use, not just to read.

I will absorb myself into the newspaper and focus my thoughts on the sensory issue, the history, and scale, of the paper.


Possible outcomes:

Create a newspaper with a twist-when opened each page is perforated, ready to rip out to use for specific purposes. For example, a page is covered in vinegar ready for window cleaning, Or instructions on how to make a paper boat.

Or create a newspaper that folds out into a massive poster/wall hanging, which you hang up on the wall and punch out the perforated shapes for use when needed.

Or the idea of promoting the newspaper as a product - no need to buy windolene, use the newspaper. This could be in the form of a TV advert.

Or a retrospective...

The outcome of this FMP could take many forms- a newspaper itself with a twist, a newspaper sculpture, a witty film, adverts, poster campaign.

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